CRO & Creative·6 min read
7 Thumb-Stop Creative Frameworks for Meta Ads (2026)
Specific creative frameworks that consistently produce above-benchmark hook rates on Meta. With visual examples and tested copy patterns.
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ARTICLES
CRO & Creative·6 min read
Shopify Hook Rate Benchmarks by Vertical (2026)
What 3-second view rates actually look like across 15 ecommerce verticals on Meta and TikTok, and the hook structures that consistently exceed benchmark.
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Paid Ads·6 min read
YouTube Shorts Ads as a Direct-Response Channel for Shopify (2026)
YouTube Shorts has matured from awareness placement to a real direct-response channel for Shopify brands. Here's how to actually run it for conversions, not just views.
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Paid Ads·5 min read
Static vs Video Ads for Shopify: ROAS Data and When Statics Still Win
When static images outperform video on Meta and TikTok in 2026, with real ROAS comparisons across categories and the production cost math that actually matters.
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Guide·8 min read
UGC Video Ads for Shopify: How to Create, Source, and Scale Content That Converts
UGC video ads outperform polished brand creative on Meta and TikTok. This guide covers what makes UGC work, how to brief creators, the best platforms to source content, and a testing framework for scaling winners.
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