Consumers say they want AI shopping and also say they will never use it. Merchants are racing to build for a channel that is still 3% of transactions. Here is what the gap means for your store.
Every Shopify store now exposes an API that AI agents can shop. Here are the tools agents use and what your catalog has to get right to win.
Visa and OpenAI's June 10, 2026 deal lets ChatGPT and Codex agents buy at any Visa merchant. Here's how Shopify stores become the product an agent picks.
Mastercard's June 10, 2026 Agent Pay for Machines lets AI agents pay each other. Here's what micropayment rails mean for your e-commerce marketing stack.
AI agents are making purchases on behalf of users. Here's how Shopify brands should optimize PDPs, APIs, and inventory for agentic commerce.
OpenAI's April 2026 ChatGPT updates: GPT-5.5 agentic model, Images 2.0, and the shift from Instant Checkout to product discovery for merchants.
OpenAI's May 2026 ChatGPT updates: GPT-5.5 Instant default model, deeper memory, Excel and Sheets, plus a new visual shopping experience for merchants.
Shopify's Winter '26 Edition dominated March 2026 with 150+ updates: agentic storefronts, a proactive Sidekick, 2048 variants, and new dev tooling.
Shopify's May 2026 updates: a dedicated Agentic Storefronts admin page, theme Rollouts with A/B testing, an LLM-file editor, and a 34% Q1 revenue beat.
Stripe's Agentic Commerce Suite brings native checkout inside Facebook ads plus Link's agent wallet. Here's what Shopify + Meta advertisers should set up.
Google Marketing Live 2026 expanded Universal Cart across retailers with Nike, Target, and Shopify brands. Here's how to win the cross-retailer cart.
On May 13, 2026, Amazon's Alexa for Shopping gained 'Buy for Me' — it now checks out on external retailer sites. Here's how DTC brands get picked.
Agentic commerce is the next wave of e-commerce — AI agents completing purchases autonomously on behalf of customers. This guide explains what it means, how Shopify is building for it, and how to prepare your store.
AI agents from ChatGPT, Perplexity, and Google are increasingly browsing and buying products autonomously. Here's how to make your Shopify store visible and purchasable by these new non-human buyers.
Shopify activated Agentic Storefronts for all 5.6M merchants on March 24, 2026. Every store is now discoverable in ChatGPT, Gemini, and AI Mode.
Shoptalk 2026 key announcements from Gap, Sephora, Walmart, and more. Five agentic commerce takeaways every brand needs to act on immediately.
ChatGPT, Google, Amazon, and Perplexity are battling to own AI-powered shopping. Compare each platform's strategy and learn how brands stay visible.
AI-influenced e-commerce will hit $20.9B in 2026, a 4x increase. See the data breakdown by platform and learn how to position your brand to capture AI sales.
Amazon Rufus auto-buy lets AI agents purchase products for Prime members automatically. Learn how brands optimize for agentic commerce and AI-driven purchasing.
Walmart bypassed OpenAI's checkout to embed its own Sparky AI into ChatGPT and Gemini. Here's what this means for brands on Walmart Marketplace.
AI agents are becoming the new shoppers. Learn how to prepare your Shopify store for agentic commerce — where AI browses, evaluates, and purchases products on behalf of consumers.
AI-assisted purchases grew 340% in 2025 while Google Shopping CTRs declined 18%. Learn how AI shopping agents are disrupting the pay-per-click model and what brands must do to stay visible.
When AI agents shop for consumers, brand loyalty shifts from emotional connection to algorithmic trust. Learn how agentic commerce is transforming the brand-consumer relationship and what brands must prioritize.
A hands-on technical guide for e-commerce teams on structuring product data so AI agents can find, understand, and purchase your products. Includes code examples, schema markup, and testing strategies.
Stripe's new Model Context Protocol (MCP) lets AI agents process payments autonomously. Learn what this means for e-commerce, how it works technically, and how to prepare your store for agentic transactions.
Agentic commerce lets autonomous AI agents shop, support, and sell for Shopify merchants. Learn the tech, use cases, and how to prepare your store now.
AI agents are changing how consumers shop and make decisions. Learn about OpenAI Operator, agentic commerce, and how to optimize for AI that takes action.
Google, Shopify, and 20+ major retailers just launched an open standard that lets AI agents complete purchases. Here's what the Universal Commerce Protocol means for your brand's AI visibility strategy.