Consumers say they want AI shopping and also say they will never use it. Merchants are racing to build for a channel that is still 3% of transactions. Here is what the gap means for your store.
Visa and OpenAI's June 10, 2026 deal lets ChatGPT and Codex agents buy at any Visa merchant. Here's how Shopify stores become the product an agent picks.
Shopify SimGym sends AI shoppers through your store to predict how design changes affect add-to-cart — before you burn ad budget on a losing page.
Apple Intelligence's on-device AI is increasingly making shopping recommendations. Here's how iOS-targeting DTC brands should prepare for AI-mediated discovery from Apple's ecosystem.
AI agents are making purchases on behalf of users. Here's how Shopify brands should optimize PDPs, APIs, and inventory for agentic commerce.
How AI shopping assistants surface discounts and coupons, and what merchants should do to make their offers visible (or hidden) from AI-driven discount aggregation.
April 2026 AI search updates across ChatGPT, Google AI Mode/Gemini, Perplexity and Copilot — and what they mean for brand and product visibility.
May 2026 AI search recap: GPT-5.5 in ChatGPT, Google's Universal Cart and UCP at I/O, Perplexity personalization, and Copilot agents — and what it all means for brand visibility.
Every major ChatGPT and OpenAI update from March 2026 — GPT-5.4, GPT-5.4 mini, and the big shopping pivot from Instant Checkout to product discovery — and what each means for e-commerce.
On May 13, 2026, Amazon's Alexa for Shopping gained 'Buy for Me' — it now checks out on external retailer sites. Here's how DTC brands get picked.
AI agents from ChatGPT, Perplexity, and Google are increasingly browsing and buying products autonomously. Here's how to make your Shopify store visible and purchasable by these new non-human buyers.
Head-to-head comparison of 3 AI shopping platforms in 2026. Amazon Rufus, ChatGPT Shopping, and Perplexity Shopping features, reach, and optimization strategies.
Meta announced AI shopping features for Instagram and Facebook ads on March 25, 2026. Learn how AI-summarized reviews and product info change social commerce.
AI does not read product descriptions like humans. Learn the entity-first formula that gets your products recommended by ChatGPT, Perplexity, and AI shopping agents.
Shopify activated Agentic Storefronts for all 5.6M merchants on March 24, 2026. Every store is now discoverable in ChatGPT, Gemini, and AI Mode.
Learn how to optimize your Shopify store for ChatGPT Shopping, OAI-SearchBot, and agentic storefronts so AI agents recommend and sell your products.
Optimize your Shopify store for Perplexity Shopping and PerplexityBot so your products appear in AI-powered search recommendations and Buy with Perplexity results.
Shoptalk 2026 key announcements from Gap, Sephora, Walmart, and more. Five agentic commerce takeaways every brand needs to act on immediately.
TikTok Shop has 200M+ users and projected $20B GMV in 2026. Learn how to optimize your products for TikTok's AI recommendation algorithm and social commerce discovery.
ChatGPT, Google, Amazon, and Perplexity are battling to own AI-powered shopping. Compare each platform's strategy and learn how brands stay visible.
Traditional keyword-stuffed titles fail with AI shopping agents. Learn the new product title formula optimized for Amazon Rufus, ChatGPT, Perplexity, and Google AI.
AI-influenced e-commerce will hit $20.9B in 2026, a 4x increase. See the data breakdown by platform and learn how to position your brand to capture AI sales.
Amazon Rufus auto-buy lets AI agents purchase products for Prime members automatically. Learn how brands optimize for agentic commerce and AI-driven purchasing.
OpenAI killed ChatGPT's instant checkout feature and pivoted to product discovery. Here's what 900M weekly users now see and how brands should adapt their strategy.
Macy's 'Ask Macy's' chatbot powered by Google Gemini drives 4.75x more spending per user. Here's what makes it work and how brands can replicate it.
Perplexity removed all advertising and launched a free Shopping Agent for US users. Here's what this means for brand visibility and how to adapt your strategy.
Step-by-step guide to joining Perplexity's free Merchant Program. Learn what data to share, how to optimize your product feed, and how to measure results.
Walmart bypassed OpenAI's checkout to embed its own Sparky AI into ChatGPT and Gemini. Here's what this means for brands on Walmart Marketplace.
AI agents are becoming the new shoppers. Learn how to prepare your Shopify store for agentic commerce — where AI browses, evaluates, and purchases products on behalf of consumers.
AI-assisted purchases grew 340% in 2025 while Google Shopping CTRs declined 18%. Learn how AI shopping agents are disrupting the pay-per-click model and what brands must do to stay visible.
When AI agents shop for consumers, brand loyalty shifts from emotional connection to algorithmic trust. Learn how agentic commerce is transforming the brand-consumer relationship and what brands must prioritize.
A hands-on technical guide for e-commerce teams on structuring product data so AI agents can find, understand, and purchase your products. Includes code examples, schema markup, and testing strategies.
Stripe's new Model Context Protocol (MCP) lets AI agents process payments autonomously. Learn what this means for e-commerce, how it works technically, and how to prepare your store for agentic transactions.
Agentic commerce lets autonomous AI agents shop, support, and sell for Shopify merchants. Learn the tech, use cases, and how to prepare your store now.
AI agents are changing how consumers shop and make decisions. Learn about OpenAI Operator, agentic commerce, and how to optimize for AI that takes action.
Every ChatGPT update from February 2026 — GPT-5.2, Instant Checkout, agent shopping, and more — plus the exact action each one creates for Shopify merchants.
Clean label is no longer a niche trend — it's a consumer expectation. Learn how CPG brands can leverage simple ingredients, 'free from' claims, and transparency to dominate AI recommendations and capture high-intent shoppers.
Learn how CPG brands can make compliant health claims that improve AI recommendations. This guide covers FDA regulations, structure/function claims, qualified health claims, and strategies for presenting product benefits without making false claims.
CPG brands must bridge the gap between physical packaging and digital content to earn AI recommendations. Learn how to translate nutrition facts, ingredient lists, usage instructions, storage requirements, and sustainability claims into AI-optimized digital content.
Private label now tops 20% of CPG sales. Learn how branded CPG products win AI recommendations with quality signals, differentiation, and trust that beat store brands.
Product sampling is one of the most powerful tools CPG brands have for building the reviews, social proof, and online awareness that drive AI recommendations. Learn how to structure sampling programs that translate into AI visibility.
Seasonal CPG products face unique AI visibility challenges. Learn how to optimize holiday items, limited editions, and seasonal flavors for AI recommendations throughout the year, including strategies for maintaining presence during off-seasons.
Clear, customer-friendly returns policies help DTC brands get recommended by AI shopping assistants. Learn return policy best practices, how to display policies prominently, and how AI evaluates customer protection signals when making recommendations.
Learn how to create FAQ pages that help AI shopping assistants like ChatGPT, Perplexity, and Google Gemini recommend your products. Covers FAQ structure, essential questions, schema markup, and product page integration.
Product images are no longer just for human shoppers. Learn how image quality, alt text, filenames, and visual content strategy affect whether AI shopping assistants recommend your products.
Perplexity's February 2026 updates: it killed advertising, added GPT-5.2 and new models, and expanded AI shopping. Here is what brands need to know now.
Learn how to optimize your Shopify product pages for AI recommendations from ChatGPT, Perplexity, and Google Gemini. Covers titles, descriptions, images, reviews, specifications, and schema markup.
Shopify vs Amazon AI visibility compared: how ChatGPT Shopping and Amazon Rufus treat each channel differently, and exactly how to optimize for both if you sell on both.
Learn how baby product brands can optimize for AI shopping assistants. Get recommended when parents ask AI for baby gear advice.
Learn how sports and fitness equipment brands can optimize for AI shopping. Get recommended when athletes ask AI for gear advice.
Learn how consumer electronics brands can optimize for AI shopping assistants. Get recommended when shoppers ask AI for tech product advice.
Learn how fashion and apparel brands can optimize for AI shopping assistants like ChatGPT. Get your clothing recommended when shoppers ask AI for style advice.
Learn how furniture brands, stores, and manufacturers can optimize for AI shopping assistants. Get recommended when shoppers ask AI for furniture advice.
Learn how jewelry brands, stores, and designers can optimize for AI shopping assistants. Get recommended when shoppers ask AI for jewelry advice.
Learn how luxury brands can maintain exclusivity while optimizing for AI search engines. Get recommended when affluent shoppers ask AI for premium products.
Learn how outdoor gear, camping equipment, and hiking brands can optimize for AI shopping assistants. Get recommended for adventure gear queries.
Get your pet store or pet food brand recommended when owners ask ChatGPT for advice. Proven AI visibility tactics to win the $147B pet market in 2026.
AI shopping assistants compared for e-commerce: how ChatGPT, Perplexity, Gemini, and Amazon Rufus recommend products differently, and where to focus to get cited.
Getting recommended by AI is just step one. Learn how e-commerce brands can optimize their stores to convert traffic from ChatGPT Shopping and other AI assistants.
The DTC brand AI visibility playbook: get recommended by ChatGPT, Perplexity, and AI Overviews, and outrank Amazon for high-intent shoppers in 60-90 days.
Learn how Shopify store owners can optimize their products for AI search engines like ChatGPT Shopping, Perplexity, and Google Gemini. Get your products recommended.
Learn how home goods, kitchen products, and housewares brands can optimize for AI search engines like ChatGPT Shopping and Perplexity.
Learn how eBay sellers can optimize for AI search engines like ChatGPT, Perplexity, and Gemini to increase product visibility and sales.
Get your beauty and skincare products recommended by AI. Optimize ingredients, reviews, and content for ChatGPT and Perplexity to win shoppers who ask AI first.
Get your food and beverage brand recommended by AI. Optimize for ChatGPT, Perplexity, and AI shopping assistants so you win the sale when shoppers ask what to buy.
Health and wellness brands must adapt to AI-powered product discovery. Learn how to optimize supplements, fitness products, and wellness items for ChatGPT, Perplexity, and AI shopping assistants.
Pet product brands must adapt to AI-powered discovery. Learn how to optimize pet food, treats, toys, and accessories for ChatGPT, Perplexity, and AI shopping assistants to get recommended when pet owners ask AI for help.
ChatGPT now helps users shop and compare products directly in conversation. Learn how ChatGPT Shopping works, where product data comes from, and what brands need to do to get recommended.
Amazon Rufus is the AI shopping assistant used by 250M+ shoppers. Learn how to optimize your product listings so Rufus recommends your products, with tactics that drive 20-35% conversion increases.
Google, Shopify, and 20+ major retailers just launched an open standard that lets AI agents complete purchases. Here's what the Universal Commerce Protocol means for your brand's AI visibility strategy.