Paid Ads·12 min read
Daily vs Lifetime Budget: Which Pacing Model Wins?
Daily vs lifetime budget — the wrong choice causes overdelivery and wasted spend. Here's exactly how pacing works on Meta, Google, and TikTok.
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ARTICLES
Paid Ads·13 min read
Dayparting Paid Ads: Save 10–25% Budget, No New Creatives
Dayparting paid ads reclaims wasted spend by scheduling bids around peak conversion hours. Here's a data-driven process for Google and Meta on Shopify stores.
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Paid Ads·10 min read
Google Ads Brand Defense: Stop Losing Sales to Competitors
Competitors bid on your brand name every day. This DTC playbook covers how to audit exposure, build a brand defense campaign, and measure incremental ROAS.
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Diagnostic·10 min read
Google Ads Double Counting Conversions: Fix It Fast
Google Ads double counting conversions inflates ROAS and wrecks Smart Bidding. Diagnose the root cause and fix it in under an hour with this guide.
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Guide·12 min read
Google Ads Enhanced Conversions Shopify: Stop Losing 20–35%
Set up Google Ads enhanced conversions on Shopify step by step. Recover 20–35% of missed purchases, boost match rates, and feed Smart Bidding better signals.
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Comparison·14 min read
tROAS vs Maximize Conversions: When to Switch (Shopify)
tROAS vs Maximize Conversions: the exact conversion threshold, how to set your first tROAS target, and which strategy scales Shopify stores profitably.
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Diagnostic·12 min read
Google Ads Wasted Spend Audit: Cut 20–40% in 30 Minutes
Run a Google Ads wasted spend audit in 30 minutes: find zero-conversion queries, add negatives, and recover $500–$5,000/month for your Shopify brand.
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Guide·12 min read
PMax Negative Keywords: Cut Waste 15–30% (Full Guide)
Add PMax negative keywords, brand exclusions, and search themes to slash wasted spend by 15–30%—without breaking your campaign's optimization engine.
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Paid Ads·11 min read
PMax tROAS Target Formula: Fix Delivery in 2 Weeks
Setting your PMax tROAS target too high kills delivery. Learn the exact formula, benchmarks, and step-up schedule to hit ROAS goals without strangling spend.
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Comparison·13 min read
PMax vs Standard Shopping: Which Wins for Shopify in 2026?
PMax vs Standard Shopping in 2026: find which campaign fits your budget, conversion volume, and catalog — and stop losing margin to the wrong setup.
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Paid Ads·15 min read
Google Search Ads Account Structure: Why SPAGs Kill Results
Why SPAGs and SKAGs starve Smart Bidding — and the exact Google Search Ads account structure framework that works for Shopify DTC brands in 2026.
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Paid Ads·14 min read
Google Shopping Product Title Optimization: 3x Your CTR
The attribute order and 40-character rule that lifts Google Shopping CTR by 60–170%. Category title formulas, benchmarks, and worked examples for Shopify.
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Diagnostic·3 min read
Why Is PMax Spending on My Brand Terms? Diagnosis and Fix
Performance Max cannibalizing your branded search traffic is one of the most expensive blind spots in Google Ads. Here's how to diagnose and fix it.
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Guide·6 min read
Google Universal Cart Goes Live: How Shopify Merchants Get In
Google Marketing Live 2026 expanded Universal Cart across retailers with Nike, Target, and Shopify brands. Here's how to win the cross-retailer cart.
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Paid Ads·6 min read
Search vs PMax Cannibalization on Google Ads: Diagnose and Fix (2026)
How to tell if your Google search and Performance Max campaigns are cannibalizing each other, and the structural changes that fix it without losing branded traffic.
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Paid Ads·6 min read
Shopify Ad Account Warmup After Suspension or Restriction
What to do after Meta or Google suspends your ad account: appeal process, account warmup sequence, and the structural changes that prevent re-suspension.
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Paid Ads·7 min read
Google PMax Asset Group Structure for Shopify Stores (2026)
How to segment Performance Max asset groups for Shopify product catalogs — including the structure that beats the default setup most stores accept out of the box.
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Guide·9 min read
Shopify Google Performance Max: Complete Setup Guide
Set up Google Performance Max campaigns for your Shopify store. Learn asset groups, audience signals, feed optimization, and bidding strategies for PMax.
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Strategy·10 min read
Google AI Mode Now Shows Shopping Ads: What This Means for Your Brand
Google AI Mode with 75M+ daily users is testing shopping ads inside AI answers. Learn how Direct Offers and sponsored listings change brand visibility.
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Guide·10 min read
How to Set Up Google Shopping for Your Shopify Store
Step-by-step guide to connecting Shopify with Google Merchant Center, optimizing your product feed, running Shopping ads, and leveraging free listings.
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Guide·19 min read
Shopify and Google Shopping: Complete Setup Guide for Beginners
A step-by-step guide to setting up Google Shopping for your Shopify store, covering Google Merchant Center configuration, product feed optimization, Shopping campaigns, Performance Max, and bidding strategies for beginners.
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Guide·12 min read
AI Ad Creative for Shopify: Auto-Generate Winning Ads
Use AI to generate Shopify ad copy, images, and video for Facebook and Google campaigns in minutes, cutting creative costs while matching agency performance.
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Guide·17 min read
Google Ads for Shopify: Drive Traffic with Search and Shopping Ads
Master Google Ads for your Shopify store with this complete guide. Learn how to set up Google Merchant Center, create Shopping campaigns, Search campaigns, and Performance Max campaigns to drive qualified traffic and increase sales.
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Guide·15 min read
Shopify YouTube Ads: Complete Guide to Video Advertising for E-commerce
Learn how to set up, optimize, and scale YouTube ads for your Shopify store. Complete guide covering ad types, targeting strategies, budget optimization, and ROI measurement for video advertising success.
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Research·10 min read
Google Gemini February 2026 Updates: AI Mode, Ads & More
Every Google Gemini update from February 2026: AI Mode in Search, in-chat shopping, new models, and ad plans. What brands need to know to stay visible.
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Guide·6 min read
Google Gemini Advertising Guide: How to Get Your Brand in AI-Powered Search
Google Gemini is reshaping search with AI-generated answers. Learn how to advertise on Gemini, optimize for AI Mode, and ensure your brand appears when customers ask Google's AI for recommendations.
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