Paid Ads·13 min read
Warm Up a New Ad Account: 6-Week Spend Ramp Guide
The exact 6-week protocol to warm up a new ad account and pixel—seed 50 purchases, lift spend limits, and scale to $200/day without triggering restrictions.
Read article→
ARTICLES
Diagnostic·10 min read
Blended ROAS vs Platform ROAS: Stop the Lying Number
Platform ROAS lies structurally. Learn how blended ROAS vs platform ROAS diverge, calculate the overlap ratio, and find your real profitability in 30 minutes.
Read article→
Guide·12 min read
CPA to ROAS Conversion: Formula, Table & Calculator
Instantly convert any CPA goal to a ROAS target. Exact formula, AOV-based lookup table, and 3 worked examples for Shopify DTC brands. Takes 30 seconds.
Read article→
Paid Ads·12 min read
Creative Testing Budget: Exact % by Spend Level + Math
Set the right creative testing budget with per-spend-tier percentages, the 50-event rule, and sample-size math that tells you when you have a real winner.
Read article→
Paid Ads·12 min read
Daily vs Lifetime Budget: Which Pacing Model Wins?
Daily vs lifetime budget — the wrong choice causes overdelivery and wasted spend. Here's exactly how pacing works on Meta, Google, and TikTok.
Read article→
Paid Ads·13 min read
Dayparting Paid Ads: Save 10–25% Budget, No New Creatives
Dayparting paid ads reclaims wasted spend by scheduling bids around peak conversion hours. Here's a data-driven process for Google and Meta on Shopify stores.
Read article→
Paid Ads·11 min read
Facebook Ads Break-Even ROAS Calculator: Exact Formula
Find your exact Facebook ads break-even ROAS with the 1/margin formula. Worked example, margin table, and target ROAS framework for Shopify DTC brands.
Read article→
Paid Ads·10 min read
First Click vs Last Click Attribution: Budget Impact
First click vs last click attribution assigns credit to opposite funnel ends — the model you pick can silently redirect tens of thousands in ad spend.
Read article→
Paid Ads·10 min read
Google Ads Brand Defense: Stop Losing Sales to Competitors
Competitors bid on your brand name every day. This DTC playbook covers how to audit exposure, build a brand defense campaign, and measure incremental ROAS.
Read article→
Comparison·14 min read
tROAS vs Maximize Conversions: When to Switch (Shopify)
tROAS vs Maximize Conversions: the exact conversion threshold, how to set your first tROAS target, and which strategy scales Shopify stores profitably.
Read article→
Paid Ads·15 min read
Google Search Ads Account Structure: Why SPAGs Kill Results
Why SPAGs and SKAGs starve Smart Bidding — and the exact Google Search Ads account structure framework that works for Shopify DTC brands in 2026.
Read article→
Paid Ads·10 min read
Incrementality vs Attribution: Why Your ROAS Lies
Incrementality vs attribution: one measures credit, one measures causality. Learn to calculate incremental ROAS and find out if your ads are actually working.
Read article→
Paid Ads·12 min read
MER vs ROAS: The Scaling Metric That Actually Works
MER vs ROAS explained for Shopify brands: why platform ROAS inflates by 30-40%, how to calculate your MER floor, and which number to scale on.
Read article→
Paid Ads·12 min read
Meta Ads Budget Too Low? 5 Signs + the Fix Formula
If your Meta ads budget is too low, you'll stay stuck in the learning phase forever. Here's the exact formula to calculate your minimum daily spend and escape.
Read article→
Paid Ads·10 min read
Meta Ads Learning Phase: 5 Tactics to Exit It Fast
Stuck in Meta ads learning phase? Master the 50-event rule, avoid reset triggers, and use consolidation tactics to escape Learning Limited in days, not weeks.
Read article→
Paid Ads·9 min read
CAC Payback ROAS: Bid More Than Rivals and Still Win
CAC payback ROAS math shows the exact first-order ROAS you can accept — calculated from LTV, gross margin, and payback window. Full worked example.
Read article→
Strategy·13 min read
Reallocate Budget Meta vs Google: Marginal ROAS Method
Learn how to reallocate budget between Meta and Google using marginal ROAS — catch the saturation point 4–6 weeks before blended ROAS tanks.
Read article→
Guide·12 min read
True ROAS After Returns: The Number Killing Your Margins
Your 4.2x ROAS could be hiding a 2.8x reality. Calculate true ROAS after returns, discounts, and shipping to see your real contribution ROAS—and fix it.
Read article→
Diagnostic·11 min read
Ad Spend Up Revenue Flat: 4 Root Causes & Fixes
Ad spend up but revenue flat? Diagnose the root cause — saturation, diminishing returns, cannibalization, or attribution mismatch — and fix it fast.
Read article→
Guide·13 min read
Target ROAS Formula: Calculate From Profit Margin in 3 Steps
Calculate your target ROAS from profit margin using the exact formula. Includes breakeven ROAS, profit buffers, and 3 fully worked examples by margin tier.
Read article→
POPULAR TAGS
Shopify (831)E-commerce (525)AI Visibility (221)AI Search (167)AI Shopping (66)DTC (47)Local Business (46)Local SEO (41)Brand Building (36)Small Business (36)Shopify Apps (32)ChatGPT (32)ChatGPT Shopping (31)SEO (29)Consumer Products (29)Email Marketing (27)Analytics (26)Meta Ads (25)Google Ads (25)Digital Marketing (24)