ChatGPT February 2026 Updates: What Marketers Need to Know
All the latest ChatGPT updates from February 2026 and what they mean for your AI visibility strategy. OpenAI Operator, shopping features, ChatGPT Agent, and more.
All the latest ChatGPT updates from February 2026 and what they mean for your AI visibility strategy. OpenAI Operator, shopping features, ChatGPT Agent, and more.
Learn how direct-to-consumer brands can create comparison content that AI assistants actually cite. Cover competitor comparisons, product vs product content, and strategic positioning for AI recommendation queries.
Learn how to identify, measure, and analyze traffic from ChatGPT, Perplexity, and other AI assistants in your Shopify store. Set up proper tracking to understand AI visitor behavior and calculate your AI visibility ROI.
AI search is fundamentally changing how consumers find products and make decisions. Here's what every marketer needs to understand about advertising in ChatGPT, Perplexity, Gemini, and other AI platforms.
Learn how to optimize your restaurant for AI search engines like ChatGPT, Perplexity, and Google Gemini. Get discovered when locals ask AI for dining recommendations in your area.
B2B and wholesale e-commerce businesses need AI visibility as procurement professionals increasingly use ChatGPT and AI assistants for supplier research. Learn how to optimize your wholesale business for AI-powered discovery and vendor recommendations.
ChatGPT now helps users shop and compare products directly in conversation. Learn how ChatGPT Shopping works, where product data comes from, and what brands need to do to get recommended.
ChatGPT Shopping is rolling out to 800M+ users. Learn how Shopify merchants can optimize product data, listings, and store structure so AI assistants recommend your products over competitors.
GEO (Generative Engine Optimization) is the practice of optimizing content so AI systems like ChatGPT, Perplexity, and Gemini cite and recommend your brand. Learn how GEO differs from SEO and why it matters.
Google, Shopify, and 20+ major retailers just launched an open standard that lets AI agents complete purchases. Here's what the Universal Commerce Protocol means for your brand's AI visibility strategy.
Want ChatGPT to recommend your brand when users ask for solutions? Here are 7 actionable strategies to increase your organic visibility in AI-powered search.
OpenAI has launched advertising in ChatGPT. Here's everything you need to know about ChatGPT ads, including how they work, costs, and how to get started with AI search advertising.
AI Search Optimization (AISO) is the practice of optimizing your brand's presence in AI-powered search platforms like ChatGPT, Perplexity, and Claude. Learn how it works and why it matters.