Research·10 min read
Macy's AI Chatbot Drives 4.75x More Spending: 5 Lessons
Macy's 'Ask Macy's' chatbot powered by Google Gemini drives 4.75x more spending per user. Here's what makes it work and how brands can replicate it.
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Macy's 'Ask Macy's' chatbot powered by Google Gemini drives 4.75x more spending per user. Here's what makes it work and how brands can replicate it.
Walmart bypassed OpenAI's checkout to embed its own Sparky AI into ChatGPT and Gemini. Here's what this means for brands on Walmart Marketplace.