Advertising where you pay for visibility, including potential future AI advertising.
Paid media encompasses advertising where you pay for visibility—search ads, social ads, display, and emerging AI advertising opportunities. While most AI visibility is currently organic, paid options are emerging on platforms like Perplexity. Understanding paid media's relationship to AI visibility helps plan comprehensive marketing strategy.
We help brands integrate AI visibility with paid media for comprehensive marketing strategy.
Paid media and AI visibility are complementary. Strong organic AI visibility makes paid efforts more effective, and paid can amplify organic visibility.
Search ads capturing AI-researched queries
Emerging AI platform advertising
Paid content amplifying organic visibility
Both work together. Organic AI visibility builds foundation; paid can amplify and capture additional traffic.
Emerging. Perplexity has advertising products in development. This space is evolving rapidly.
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