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STRATEGY & PLANNING

Reputation Management (AI)

Managing how your brand is perceived and represented by AI assistants.

DEFINITION

What is Reputation Management (AI)?

AI reputation management focuses on ensuring AI assistants accurately and favorably represent your brand. This includes addressing negative or inaccurate information AI may have learned, building positive signals AI can reference, and monitoring for reputation issues in AI responses. AI reputation management is increasingly important as AI assistants influence more decisions.

IN PRACTICE

We monitor and manage your AI reputation, ensuring AI assistants represent your brand accurately and positively.

WHY IT MATTERS

AI forms opinions about your brand based on available information. Negative or inaccurate AI representations can influence many users before you're aware of the issue.

EXAMPLES
01

Correcting outdated product information AI references

02

Addressing negative review themes appearing in AI responses

03

Building positive brand signals across sources AI learns from

FREQUENTLY ASKED QUESTIONS

What if AI says incorrect things about my brand?

We identify root causes and implement strategies to improve information AI has access to, gradually improving accuracy over time.

How do I fix negative AI reputation?

This requires addressing underlying issues (reviews, press, content) and building stronger positive signals. It's a process, not instant, but achievable.

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