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STRATEGY & PLANNING

Content Strategy (AI)

Planning and creating content specifically optimized for AI visibility and citation.

DEFINITION

What is Content Strategy (AI)?

AI content strategy involves planning and creating content that AI systems can easily understand, cite, and use for recommendations. This includes choosing topics AI users frequently ask about, structuring content for LLM comprehension, and building content assets that establish authority and expertise AI recognizes. AI content strategy complements but differs from traditional content marketing.

IN PRACTICE

We develop AI content strategies that build the information foundation for strong AI visibility.

WHY IT MATTERS

Content is what AI learns from. Strategic content creation directly impacts what AI knows and says about your brand.

EXAMPLES
01

Creating comparison content AI can reference

02

Building FAQ content that answers common AI queries

03

Developing authority content that establishes expertise

FREQUENTLY ASKED QUESTIONS

Does AI content strategy replace regular content marketing?

It complements it. Many principles overlap, but AI content strategy adds specific considerations for how LLMs process and cite content.

What content types work best for AI?

Comprehensive guides, clear comparisons, detailed FAQs, and authoritative explanations tend to be well-understood and cited by AI.

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