The practice of improving a brand's visibility and representation in AI assistant responses.
AI optimization encompasses all strategies and tactics used to improve how a brand appears in AI assistant responses. This includes content optimization for LLM comprehension, reputation management across sources AI learns from, structured data implementation, and ongoing monitoring and adjustment. AI optimization is distinct from SEO—while related, the algorithms and tactics differ significantly.
Our AI optimization services systematically improve every factor that affects how AI assistants understand and recommend your brand.
Without optimization, AI may not know about your brand, may have outdated information, or may recommend competitors instead. Optimization ensures you capture the AI visibility opportunity.
Restructuring content for better LLM comprehension
Improving brand presence on sources AI references
Optimizing for common query patterns in your category
SEO optimizes for search engine ranking algorithms. AI optimization focuses on how LLMs understand and synthesize information about your brand—different systems, different tactics.
Initial improvements typically appear within 4-8 weeks. Optimization is ongoing as AI platforms evolve and competitive landscapes shift.
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