Strategies to improve visibility in AI-generated responses and recommendations.
Generative Engine Optimization (GEO) is the practice of optimizing content and brand presence for visibility in generative AI systems like ChatGPT, Claude, and Perplexity. GEO focuses on how AI generates responses that include or recommend your brand. The term emerged as AI assistants began capturing significant information-seeking traffic, creating a new optimization discipline alongside traditional SEO.
GEO is core to our services—we help brands optimize for the generative AI engines that increasingly drive discovery and recommendations.
GEO represents the next evolution of search optimization. As more users turn to AI for information, brands must optimize for these generative systems.
Optimizing for inclusion in AI-generated recommendations
Ensuring accurate representation in AI comparisons
Building the signals that make AI cite your brand
SEO focuses on ranking in search results. GEO focuses on being included and recommended in AI-generated responses—different algorithms, different optimization approaches.
GEO is the practice; AI visibility is the outcome. GEO strategies lead to improved AI visibility.
GEO (Generative Engine Optimization) is the practice of optimizing content so AI systems like ChatGPT, Perplexity, and Gemini cite and recommend your brand. Learn how GEO differs from SEO and why it matters.
Confused by AI search optimization terms? Learn the differences between GEO, AISO, AEO, LLMO, and other AI visibility terminology.
A comprehensive checklist for optimizing your brand's visibility in ChatGPT, Perplexity, Claude, and other AI search platforms. Save and share this actionable guide.
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