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Structured Data

Formatted markup that helps machines understand content on web pages.

DEFINITION

What is Structured Data?

Structured data is code (typically in JSON-LD, Microdata, or RDFa format) added to web pages to help machines understand content. This includes Schema.org markup for products, organizations, FAQs, reviews, and more. Structured data helps both search engines and AI systems accurately understand and categorize your content. Proper structured data implementation improves how AI comprehends and represents your brand.

IN PRACTICE

We implement structured data that helps AI systems accurately understand your brand, products, and value propositions.

WHY IT MATTERS

Structured data provides explicit signals about what your content means. AI systems can use this to more accurately understand your offerings and recommend appropriately.

EXAMPLES
01

Organization schema declaring company details

02

Product schema describing offerings and prices

03

FAQ schema providing question-answer pairs AI can reference

FREQUENTLY ASKED QUESTIONS

Does structured data directly affect AI responses?

Structured data helps AI systems understand your content more accurately. While not the only factor, it contributes to better representation in AI responses.

What structured data types are most important?

Organization, Product, FAQ, and Review schemas are particularly valuable for AI visibility. The specific types depend on your business.

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