AI's ability to identify and understand specific named entities like brands, people, or products.
Entity recognition (or Named Entity Recognition/NER) is an AI capability to identify and classify named entities in text—including organizations, products, people, and locations. When AI recognizes your brand as an entity, it can better understand context, relationships, and relevance. Strong entity recognition means AI 'knows' your brand as a distinct entity rather than just words in text.
We optimize your digital presence to ensure AI systems recognize your brand as a distinct entity with clear attributes and relationships.
If AI doesn't recognize your brand as an entity, it can't properly recommend you. Entity recognition is foundational to being understood and referenced by AI systems.
AI recognizing 'Salesforce' as a CRM company, not just a word
Understanding that 'Apple' in tech context means the company
Connecting your brand name to your products and services
Ask AI assistants direct questions about your brand. If they know what you do and can discuss you accurately, entity recognition is working.
Consistent brand mentions across authoritative sources, structured data, and clear content about your brand all strengthen entity recognition.
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