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Knowledge Graph

A structured database of entities and relationships that AI uses to understand connections.

DEFINITION

What is Knowledge Graph?

A knowledge graph is a structured representation of information that maps entities (people, places, companies, products) and their relationships. Major AI systems use knowledge graphs to understand how concepts connect. Being represented in knowledge graphs—whether Google's, Wikidata, or AI-specific graphs—helps AI systems accurately understand and recommend your brand in relevant contexts.

IN PRACTICE

We work to establish and strengthen your brand's knowledge graph presence, improving how AI systems understand your position in your market.

WHY IT MATTERS

Knowledge graph presence helps AI understand your brand's context, relationships, and relevance. Brands in knowledge graphs are more likely to be accurately represented in AI responses.

EXAMPLES
01

Your company's entry in Google's Knowledge Graph

02

Connections showing your product's category and competitors

03

Relationships linking your brand to industry terms

FREQUENTLY ASKED QUESTIONS

How do I get into knowledge graphs?

Presence on authoritative sources like Wikipedia, strong structured data, and consistent information across the web all contribute to knowledge graph inclusion.

Which knowledge graphs matter most?

Google's Knowledge Graph, Wikidata, and the implicit knowledge graphs within LLMs are all important. Optimizing for one often helps with others.

Ready to improve your AI visibility?

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