The use of AI assistants to find information, replacing or supplementing traditional search engines.
AI search refers to users using AI assistants like ChatGPT, Claude, or Perplexity to find information instead of traditional search engines like Google. Unlike traditional search that returns links, AI search provides synthesized answers, recommendations, and explanations. AI search is growing rapidly, with hundreds of millions of users now preferring AI for research questions, comparisons, and recommendations.
AI search optimization ensures your brand appears when users research your category through AI assistants.
AI search is capturing a growing share of information-seeking behavior. Brands not optimized for AI search miss users who never see traditional search results.
A user asking Perplexity to compare project management tools instead of Googling
Someone asking ChatGPT for restaurant recommendations instead of checking Yelp
A buyer asking Claude about software options instead of reading review sites
Not replacing, but capturing significant share. Many users now start research with AI, then go to Google for specific websites or transactions.
ChatGPT has the largest user base, but Perplexity is growing fast for research queries. Optimizing for multiple platforms provides best coverage.
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Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.