The percentage of AI responses in your category that mention your brand versus competitors.
Share of Voice in AI contexts measures how often your brand is mentioned compared to competitors when AI assistants respond to relevant queries. If users ask 100 questions about 'best CRM software' and your brand appears in 15 responses while competitors average 10, you have a higher share of voice. This metric helps benchmark competitive position in AI visibility.
We measure and track your share of voice in AI responses, benchmarking against competitors to guide optimization priorities.
Share of voice indicates competitive strength in AI. Higher share of voice means more users hear about your brand when researching your category through AI.
Your brand mentioned in 30% of responses to category queries vs. competitor at 20%
Tracking share of voice changes over time as optimization takes effect
Comparing share of voice across different AI platforms
We test AI platforms with relevant queries and track brand mention frequency, calculating share compared to competitors in your category.
This varies by category competitiveness. Generally, being mentioned more often than your market share would suggest indicates strong AI visibility.
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