The underlying purpose or goal behind a user's question to an AI assistant.
Query intent refers to the actual purpose behind a user's question. Understanding intent helps predict what kind of response AI will give and whether your brand should appear. Intents include informational (learning about something), navigational (finding a specific site), transactional (ready to buy), and commercial investigation (comparing options). Different intents create different visibility opportunities.
We analyze query intent patterns in your category to prioritize high-value visibility opportunities.
AI tailors responses to intent. Understanding which intents are most valuable for your brand helps prioritize optimization efforts.
Informational: 'What is a CRM?'
Commercial: 'Best CRM for small business'
Transactional: 'HubSpot pricing'
Commercial investigation intents ('best X for Y', 'compare X options') are typically most valuable as users are actively evaluating solutions.
We analyze how users phrase questions in your category, identifying the intents where your brand should appear.
Ever wonder how ChatGPT decides which brands to recommend? This technical deep-dive explains how large language models make recommendations and what influences their choices.
Learn how to use Claude Code, Anthropic's powerful AI coding assistant. From setup to advanced features like hooks, MCP servers, and team collaboration.
A detailed comparison of Claude Code and GitHub Copilot for developers. Features, pricing, use cases, and which one is right for your workflow.
Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.