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MEASUREMENT & ANALYTICS

Sentiment Analysis

Evaluating whether AI responses about your brand are positive, negative, or neutral.

DEFINITION

What is Sentiment Analysis?

Sentiment analysis in AI visibility context involves evaluating the tone and favorability of how AI assistants discuss your brand. Beyond just being mentioned, sentiment analysis assesses whether those mentions are positive recommendations, neutral information, or negative assessments. Tracking sentiment helps identify reputation issues and measure the quality of AI visibility, not just quantity.

IN PRACTICE

We track sentiment of AI mentions to ensure your brand isn't just visible, but presented favorably.

WHY IT MATTERS

Being mentioned negatively by AI can harm more than help. Sentiment analysis ensures your AI visibility is actually beneficial to your brand.

EXAMPLES
01

AI recommending your product as 'a great choice' (positive)

02

AI mentioning your brand neutrally in a list (neutral)

03

AI noting customer complaints or limitations (negative)

FREQUENTLY ASKED QUESTIONS

How do you measure sentiment in AI responses?

We analyze AI responses for language indicating recommendation, praise, criticism, or neutrality, tracking trends over time and across platforms.

What if AI sentiment is negative?

We identify root causes—often negative reviews or outdated information—and implement strategies to improve how AI perceives and presents your brand.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.