ADSX
HOME/GLOSSARY/CONVERSION
MEASUREMENT & ANALYTICS

Conversion

When a user completes a desired action like purchase, signup, or inquiry.

DEFINITION

What is Conversion?

A conversion occurs when a user completes a desired action—making a purchase, signing up for a trial, submitting an inquiry, or other goals. Tracking conversions from AI-referred traffic helps measure AI visibility ROI. AI-referred conversions often show higher quality due to the research-oriented nature of AI usage.

IN PRACTICE

We help track and optimize for conversions from AI-referred traffic.

WHY IT MATTERS

Conversions are the ultimate measure of AI visibility success. Tracking AI-attributed conversions proves ROI and guides optimization.

EXAMPLES
01

Purchase from AI-referred visitor

02

Demo request after AI recommendation

03

Signup influenced by AI research

FREQUENTLY ASKED QUESTIONS

Do AI referrals convert better?

Often yes. Users who research via AI tend to be further along in decision-making, leading to higher quality conversions.

How do I track AI conversions?

We use multiple signals including traffic analysis, surveys, and branded search correlation to attribute conversions to AI sources.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.