ADSX
HOME/GLOSSARY/ROI (RETURN ON INVESTMENT)
MEASUREMENT & ANALYTICS

ROI (Return on Investment)

The financial return generated relative to AI visibility investment.

DEFINITION

What is ROI (Return on Investment)?

ROI for AI visibility measures the financial return generated compared to investment in optimization. This includes revenue from AI-attributed traffic, brand awareness value, and competitive positioning benefits. Calculating AI visibility ROI requires careful attribution and valuation of both direct and indirect benefits.

IN PRACTICE

We track and report ROI to demonstrate AI visibility value and optimize investment.

WHY IT MATTERS

ROI justifies AI visibility investment and guides resource allocation. Understanding return helps optimize spending.

EXAMPLES
01

Revenue from AI-attributed conversions vs. optimization cost

02

Brand awareness value from AI mentions

03

Cost savings from lower CAC through AI channel

FREQUENTLY ASKED QUESTIONS

What ROI can I expect from AI visibility?

ROI varies by industry and starting point, but clients typically see positive returns within 90 days through qualified traffic and conversions.

How do you calculate AI visibility ROI?

We track AI-attributed traffic and conversions, calculate revenue impact, and compare to visibility investment.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.