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MEASUREMENT & ANALYTICS

Traffic Analysis

Examining website visitor patterns to understand sources and behavior.

DEFINITION

What is Traffic Analysis?

Traffic analysis involves examining website visitor patterns, sources, and behavior. For AI visibility, traffic analysis helps identify AI-referred visitors by looking at referral patterns, landing pages, behavior, and timing correlations. While AI doesn't pass traditional referrer data, careful analysis can reveal AI influence on traffic.

IN PRACTICE

We analyze traffic patterns to identify and measure AI visibility impact.

WHY IT MATTERS

Traffic analysis is essential for understanding AI visibility impact since direct AI referral data isn't available.

EXAMPLES
01

Correlating traffic spikes with AI optimization

02

Analyzing direct traffic patterns for AI influence

03

Examining behavior differences of suspected AI referrals

FREQUENTLY ASKED QUESTIONS

How can you tell traffic came from AI?

We look for patterns: traffic correlating with optimization, changes in direct traffic, behavioral signals, and branded search increases.

Why doesn't AI show as a referrer?

AI assistants don't pass referrer data when users visit recommended sites. Attribution requires indirect analysis methods.

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