ADSX
HOME/GLOSSARY/ANALYTICS
MEASUREMENT & ANALYTICS

Analytics

Tools and practices for measuring digital performance including AI visibility.

DEFINITION

What is Analytics?

Analytics encompasses the tools and practices used to measure digital performance. For AI visibility, analytics involves tracking AI-attributed traffic, measuring brand mentions across AI platforms, and understanding the impact of optimization efforts. Traditional analytics tools are supplemented with AI-specific tracking for comprehensive measurement.

IN PRACTICE

We provide comprehensive analytics covering both traditional metrics and AI visibility performance.

WHY IT MATTERS

Analytics prove AI visibility ROI and guide optimization efforts. Without measurement, you can't improve or justify investment.

EXAMPLES
01

Google Analytics tracking site traffic

02

AI mention monitoring across platforms

03

Attribution analysis for AI referrals

FREQUENTLY ASKED QUESTIONS

What analytics do I need for AI visibility?

Traditional analytics plus AI-specific tracking: mention monitoring, visibility testing, and attribution analysis.

How do you track AI performance?

We combine platform testing, traffic analysis, and proprietary monitoring to measure AI visibility comprehensively.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.