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STRATEGY & PLANNING

AI Advertising

Paid advertising strategies specifically for AI platforms and AI-influenced channels.

DEFINITION

What is AI Advertising?

AI advertising encompasses paid advertising strategies designed for AI platforms or AI-influenced channels. While organic AI visibility is currently the primary focus, AI advertising is emerging as platforms explore monetization. This includes potential future ad placements in AI responses, as well as current strategies to capture AI-influenced traffic.

IN PRACTICE

We monitor emerging AI advertising opportunities and help brands prepare for paid AI visibility.

WHY IT MATTERS

As AI platforms mature, paid AI advertising will likely emerge. Understanding the landscape helps prepare for this evolution.

EXAMPLES
01

Perplexity's emerging ad products

02

Search ads capturing AI-researched queries

03

Future AI platform advertising opportunities

FREQUENTLY ASKED QUESTIONS

Can I pay for placement in AI responses?

Currently limited, but platforms like Perplexity are developing ad products. This space is evolving rapidly.

How should I prepare for AI advertising?

Build strong organic AI visibility first. When paid options emerge, organic strength will inform better paid strategy.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.