Paid Ads·12 min read
Meta Ads Audience Overlap: Stop Bidding Against Yourself
Meta ads audience overlap inflates CPMs and cannibalizes your funnel. Use the overlap tool and smart exclusions to cut 15–30% CPM waste in 45 minutes.
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ARTICLES
Paid Ads·12 min read
Meta Ads Frequency Too High? Thresholds by Funnel Stage
Meta ads frequency too high kills ROAS before you notice. Get exact warning thresholds per funnel stage, 4 early-warning metrics, and a weekly fix routine.
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Paid Ads·9 min read
Retargeting ROAS Overstated? Here's the 2-5x Inflation Fix
Retargeting ROAS is overstated by 2-5x: platforms claim credit for buyers who'd convert anyway. Use this holdout formula to measure true incrementality.
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Guide·8 min read
Shopify Retargeting Ads: Complete Strategy for 8x ROAS
Build a Shopify retargeting ads strategy that drives 8x+ ROAS. Covers Facebook retargeting, Google remarketing, dynamic product ads, and audience windows.
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Guide·23 min read
Shopify Browse Abandonment: Recover Visitors Who Didn't Add to Cart
Most e-commerce focus on cart abandonment, but browse abandonment is where most revenue leaks. Learn how to track browsing behavior, build recovery email flows, and retarget non-converters to recover lost sales.
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Guide·16 min read
Shopify Retargeting Guide: Recover Lost Sales in 2026
Set up Shopify retargeting across Facebook, Google, and email to win back the 97% who leave without buying. Audience, budget, and ad tips for 3-10x higher ROAS.
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