On June 5, 2026, Shopify shipped Rollouts — native A/B testing and gradual rollout for themes and checkout, no third-party app. Here's how to run clean tests on paid traffic.
Shopify SimGym sends AI shoppers through your store to predict how design changes affect add-to-cart — before you burn ad budget on a losing page.
Traffic without sales is one of the most common Shopify problems. Here's the 14-point diagnostic that identifies whether the issue is product, page, audience, or trust.
When DTC brands should have a dedicated pricing page versus surfacing price only on PDP. Test data from premium and considered-purchase categories.
Adding a 'vs competitor' or 'vs alternative' comparison table to your product page can lift conversion or tank it. Here's the difference.
Reviews, badges, shipping promises, return policies — which trust signals actually lift conversion on Shopify, and which are decoration. Ranked by impact.
When product bundles outperform volume discounts on Shopify (and vice versa). Test framework with actual results from client accounts.
How to build a quiz-led product recommendation funnel for your Shopify store on a small budget. Tools, structure, and the questions that drive conversion.
How to find and fix the friction points causing cart-to-purchase drop on Shopify. The 14-point diagnostic we use to identify checkout leaks.
What page speed metrics actually correlate with conversion drop on Shopify product pages. The TTI, LCP, and INP thresholds that matter for mobile.
What actually moves conversion above the fold on Shopify product pages — based on 12 specific test variants we've run across client accounts in 2024-2025.
Shopify's one-page checkout consolidates information, shipping, and payment into a single step. Learn what changed, how to optimize the new layout, and where to place trust signals for the highest conversion rates.