Research·10 min read
Macy's AI Chatbot Drives 4.75x More Spending: 5 Lessons
Macy's 'Ask Macy's' chatbot powered by Google Gemini drives 4.75x more spending per user. Here's what makes it work and how brands can replicate it.
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Macy's 'Ask Macy's' chatbot powered by Google Gemini drives 4.75x more spending per user. Here's what makes it work and how brands can replicate it.
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