Paid Ads·12 min read
Creative Testing Budget: Exact % by Spend Level + Math
Set the right creative testing budget with per-spend-tier percentages, the 50-event rule, and sample-size math that tells you when you have a real winner.
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Paid Ads·12 min read
Meta Ads Budget Too Low? 5 Signs + the Fix Formula
If your Meta ads budget is too low, you'll stay stuck in the learning phase forever. Here's the exact formula to calculate your minimum daily spend and escape.
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Paid Ads·13 min read
Meta Ads Scaling 20% Rule vs Duplication: Which Wins?
The Meta ads 20 percent scaling rule vs ad set duplication: when each method wins, and the ROAS recovery data behind the right choice for your budget.
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