A comprehensive guide for Amazon FBA sellers ready to build a direct-to-consumer brand on Shopify, covering DTC strategy, running both channels, brand building, and margin improvement.
Why Amazon sellers are building independent brands on Shopify, with real success stories showing margin improvements of 20-40%, brand ownership strategies, and step-by-step migration guidance for going direct-to-consumer.
Compare Shopify and Amazon for e-commerce selling. Analyze fees, branding control, customer ownership, and fulfillment options to determine the best platform for your business—or how to use both in a multi-channel strategy.
How consumer packaged goods brands selling through multiple channels can optimize AI visibility across DTC sites, Amazon, and retail partners. Learn channel-specific strategies, information consistency best practices, and how to build a unified AI presence.
A deep comparison of AI visibility strategies for Shopify DTC stores versus Amazon marketplace sellers. Learn how AI treats each channel differently and how to optimize if you sell on both.
Learn how to optimize your Amazon listings for Rufus, Amazon's AI shopping assistant. Get recommended when shoppers ask Rufus for product advice.
Master AI visibility across Amazon Rufus, eBay AI search, Walmart AI, and emerging marketplace AI systems. Learn how multi-channel sellers can optimize product data and strategy to get recommended by AI shopping assistants.
Amazon Rufus is the AI shopping assistant used by 250M+ shoppers. Learn how to optimize your product listings so Rufus recommends your products, with tactics that drive 20-35% conversion increases.