A/B Testing

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ARTICLES

Shopify Rollouts: Native A/B Testing for Themes & Checkout

On June 5, 2026, Shopify shipped Rollouts: native A/B testing and gradual rollout for themes and checkout, no third-party app.

Shopify SimGym sends AI shoppers through your store to predict how design changes affect add-to-cart — before you burn ad budget on a losing page.