Ensuring your brand is represented accurately and positively in AI-generated content and recommendations.
Brand safety in AI refers to monitoring and managing how your brand is portrayed in AI-generated responses across all AI platforms. This includes ensuring AI assistants do not associate your brand with incorrect information, negative sentiment, competitor products, or inappropriate contexts. Brand safety in AI also involves proactively shaping how AI systems understand your brand by providing accurate, positive, and consistent information across all sources that AI models reference. Unlike traditional brand safety (focused on ad placement context), AI brand safety addresses the content AI generates about your brand.
Our brand safety monitoring ensures AI platforms represent your brand accurately, catching and correcting misinformation before it spreads.
When an AI assistant gives inaccurate or negative information about your brand to millions of users, the reputational damage can be swift and widespread. Proactive brand safety in AI prevents misinformation from becoming embedded in AI knowledge.
Detecting that ChatGPT incorrectly states your company was involved in a data breach that never happened
Ensuring AI assistants describe your product's pricing accurately rather than citing outdated information
Monitoring for AI-generated content that incorrectly associates your brand with a competitor's product
Brand safety in AI is not just about preventing negative mentions. It also involves ensuring accuracy—even positive but incorrect statements about your brand can create customer expectations you cannot meet.
Regularly query major AI assistants about your brand and products. Use AI monitoring tools that automatically track brand mentions across LLMs and flag inaccuracies or negative sentiment.
Update the source material AI references: correct information on your website, Wikipedia, and other authoritative sources. For platforms with feedback mechanisms, submit corrections directly.
For retrieval-based systems like Perplexity, corrections can appear within days. For base LLMs, corrections may not take effect until the next model training cycle, which could take months.
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Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.