7 articles in this category
Claude by Anthropic is becoming a go-to AI assistant for research and recommendations. Learn how to optimize your brand's visibility in Claude's responses and reach its growing user base.
Google Gemini is reshaping search with AI-generated answers. Learn how to advertise on Gemini, optimize for AI Mode, and ensure your brand appears when customers ask Google's AI for recommendations.
Google, Shopify, and 20+ major retailers just launched an open standard that lets AI agents complete purchases. Here's what the Universal Commerce Protocol means for your brand's AI visibility strategy.
Perplexity AI is now offering advertising placements. Learn how Perplexity ads work, what they cost, and how to get started with this emerging AI search channel.
AI search optimization and traditional SEO require fundamentally different strategies. Learn the key differences and how to succeed in both channels.
OpenAI has launched advertising in ChatGPT. Here's everything you need to know about ChatGPT ads, including how they work, costs, and how to get started with AI search advertising.
AI Search Optimization (AISO) is the practice of optimizing your brand's presence in AI-powered search platforms like ChatGPT, Perplexity, and Claude. Learn how it works and why it matters.