Apple Intelligence's on-device AI is increasingly making shopping recommendations. Here's how iOS-targeting DTC brands should prepare for AI-mediated discovery from Apple's ecosystem.
TikTok Shop and Shopify's TikTok integration have diverged. Here's where each wins for DTC brands and the hybrid model that's emerging in 2026.
AI agents are making purchases on behalf of users. Here's how Shopify brands should optimize PDPs, APIs, and inventory for agentic commerce.
How AI shopping assistants surface discounts and coupons, and what merchants should do to make their offers visible (or hidden) from AI-driven discount aggregation.
ChatGPT's Instant Checkout feature lets users buy directly within ChatGPT. Here's eligibility, integration, and the merchant prep that gets you in the program.