Best Shopify Bundle Apps: Create Product Bundles to Boost AOV

Product bundling is one of the most underutilized growth levers in e-commerce. Customers spend more when you guide them toward curated combinations of products, and you move inventory faster when you strategically package slow-moving items with bestsellers. Yet many Shopify stores leave money on the table simply because they haven't implemented a bundling strategy.

The right bundle app transforms bundling from a manual, error-prone process into an automated revenue driver. It handles inventory management across bundle components, applies discounts intelligently, tracks bundle performance, and even lets customers build custom bundles themselves.

This guide reviews the best Shopify bundle apps, explains bundling strategies that work, and shows you how to implement pricing and marketing tactics that actually increase profitability—not just order volume.

Why Product Bundling Matters for Shopify Stores

The Numbers Behind Bundling

Before diving into specific apps, let's establish why bundling deserves space on your development roadmap:

• Average Order Value Growth: Stores implementing bundling see 15-30% AOV increases within the first 60 days
• Conversion Lift: Bundles reduce decision fatigue, leading to 8-15% higher conversion rates on product pages featuring bundles
• Inventory Velocity: Slow-moving inventory moves 2-3x faster when bundled with bestsellers
• Customer Lifetime Value: Customers introduced to complementary products through bundles show higher repeat purchase rates
• Repeat Purchase Frequency: 35-40% of bundle customers return within 90 days vs. 25% of non-bundle customers

The mechanism is straightforward: most customers view product selection as a burden. They want to make one good decision, not multiple decisions across your catalog. A bundle that says "Here are the exact items professionals use together" removes friction and justifies a larger purchase.

Bundling Works Across All Categories

Whether you sell skincare, home goods, software accessories, or specialty food, bundling drives results:

• Beauty/Skincare: Routines (cleanser + toner + moisturizer bundles) increase AOV 25-35%
• Electronics: Accessory bundles (device + case + screen protector) increase AOV 18-25%
• Home/Kitchen: Room kits (bedding + pillows + throws) increase AOV 20-28%
• Fashion: Seasonal outfit bundles increase AOV 15-22%
• Food/Beverage: Variety packs and seasonal bundles increase AOV 12-20%

The pattern holds: people spend more when buying curated collections than individual items.

Top Shopify Bundle Apps Reviewed

1. Bundle Plus (Recommended for Advanced Stores)

Best for: Stores seeking advanced customization, high-volume bundles, and detailed analytics

Key Features:

• Mix-and-match bundle builder (customer can select specific items)
• Inventory management with component-level tracking
• Volume-based discounts (more items = bigger discount %)
• Bundle performance analytics and bundle-specific reporting
• Conditional bundling (show different bundles to different customer segments)
• Native Shopify theme integration with zero code

Pricing: Free for up to 5 bundles; $49/month for unlimited bundles

Why it stands out: Bundle Plus provides the deepest feature set for serious bundling programs. The inventory management system prevents overselling bundle components, and the analytics dashboard shows exactly which bundles drive profit. Conditional bundling lets you test different bundle strategies with different customer segments.

Limitation: The interface has a learning curve compared to simpler apps. Setup takes 1-2 hours for complex bundle strategies.

Best integration: Start your Shopify store and unlock bundling potential on the Standard plan or higher via Shopify

2. Bundles (Recommended for Beginners)

Best for: Stores new to bundling wanting quick setup and straightforward functionality

Key Features:

• Drag-and-drop bundle builder
• Pre-built bundle templates (by category)
• Automatic inventory management
• Mobile-responsive bundle widget
• A/B testing for bundle pricing
• Email notification system for low stock

Pricing: Free for up to 10 bundles; $29/month for unlimited

Why it stands out: Bundles prioritizes simplicity. The template library accelerates setup—you can create 5 professional bundles in under 30 minutes. The mobile widget renders correctly on all themes without customization.

Limitation: Mix-and-match options are limited compared to Bundle Plus. If you need advanced segmentation, you'll outgrow this quickly.

Best use: Launch your first bundle program here, test what works, then upgrade to Bundle Plus if you need advanced features.

3. Bold Product Bundles (Recommended for Customization)

Best for: Stores that want custom bundle appearance matching their brand aesthetic

Key Features:

• Full customization of bundle widget styling
• Advanced conditional rules (show bundles based on cart contents, customer type)
• Discount rule builder with tiered options
• One-click Shopify theme integration
• Customer reviews aggregated for bundled products
• API access for developers

Pricing: $19.99/month (includes unlimited bundles)

Why it stands out: Bold's pricing is transparent with no per-bundle limits. The styling customization is unmatched—you can make the bundle widget match your site's design exactly, not just fit within theme constraints. The API access makes it suitable for stores building custom experiences.

Limitation: Fewer pre-built templates than competitors. Setup requires more manual design choices.

Best use: Premium brands needing exact visual control over the bundling experience.

4. Product Bundles Master (Recommended for High Volume)

Best for: Stores managing 50+ active bundles with complex inventory scenarios

Key Features:

• Unlimited bundles with no per-bundle fees
• Advanced inventory management (reserve stock specifically for bundles)
• Bundle variants with different pricing
• Detailed bundle analytics (AOV impact, profit per bundle)
• Customer notification system when bundled items go on sale
• Bulk bundle creation from CSV import

Pricing: $49/month (fixed, regardless of bundle count)

Why it stands out: The fixed pricing model favors stores with many bundles. Bulk import saves hours of setup time. The inventory reservation system prevents channel conflicts if you sell across Shopify, Amazon, and other platforms.

Limitation: Steeper learning curve during setup. More suitable for experienced Shopify store managers.

Best use: Multi-channel sellers and stores with established bundling programs.

5. ReCart Bundles (Recommended for BOGO/Sales Strategies)

Best for: Stores running BOGO campaigns and seasonal promotions

Key Features:

• BOGO (Buy One Get One) bundle templates
• Time-limited bundle promotion support
• Upsell bundle recommendations in cart abandonment emails
• Dynamic pricing based on cart contents
• Integration with ReCart's email marketing tools
• Customer bundle favorites (customers can save bundles)

Pricing: Free for BOGO bundles; $29/month for advanced features

Why it stands out: ReCart is purpose-built for promotional bundling. If 40% of your strategy involves flash bundles and seasonal offers, this app's promotional infrastructure is unbeatable. Email integration means you can drive bundle sales through abandoned cart campaigns.

Limitation: Less suitable for permanent, always-on bundle programs. Focused on promotional use cases.

Best use: Stores running frequent campaigns and seasonal sales with bundled offers.

Product Bundling Strategies That Drive Results

Strategy 1: Fixed Bundles (Curated Combinations)

Fixed bundles are pre-selected product combinations at a set price. You choose what goes in; customers cannot modify the bundle.

When to use:

• New customer acquisition (low-AOV stores can create entry-level bundles)
• Inventory clearing (pair slow movers with bestsellers)
• Seasonal launches (holiday collections, seasonal kits)
• Category education (introduce customers to full product lines)

Example:

• Skincare Starter Bundle: Cleanser ($24) + Toner ($18) + Moisturizer ($32) = normally $74, bundled for $59 (20% off)
• Home Office Setup: Desk lamp ($45) + Ergonomic mouse pad ($22) + Monitor stand ($35) = normally $102, bundled for $79 (22% off)

Discount strategy: 15-20% off works best for fixed bundles. Deeper discounts train customers to wait for bundles instead of buying at full price.

Expected AOV lift: 15-20% for stores with current AOV under $75. Smaller percentage impact on high-AOV stores.

Profit impact: Bundled margin is typically 5-10% lower than individual purchases but volume increase offsets the margin reduction. Most stores see 8-15% net profit increase from fixed bundles.

Strategy 2: Mix-and-Match Bundles (Customer Customization)

Mix-and-match bundles let customers select specific items within a bundle framework. You set the number of items (e.g., "Choose 3 items from this list") and the discount applies automatically.

When to use:

• Subscription box models
• Variety packs (customers want different flavors/colors)
• Customized kits where every customer has different preferences
• Post-purchase recommendations (existing customers bundling add-on products)

Example:

• Build Your Variety Pack: Choose any 4 items from our seasonal collection for $49 (20% off individual prices)
• Skincare Customizer: Select 5 products from our full range, pay only $89 (25% off)
• Office Supply Bundle: Pick 3 categories (pens, notebooks, organizers), get bundle pricing

Discount strategy: 20-30% off works better for mix-and-match because customers are less price-sensitive once they've invested decision-making in the bundle builder. The act of choosing increases perceived value.

Expected AOV lift: 20-35% for stores using mix-and-match, as customers typically select items worth 20-40% more than they would have purchased alone.

Profit impact: Higher than fixed bundles due to margin preservation (customers tend to mix high and lower-margin items naturally). Net profit increase typically 12-18%.

Strategy 3: BOGO and Conditional Bundles

BOGO (Buy One Get One) offers apply a discount to a second product when the first is purchased. Conditional bundles show different offers based on what's already in the cart.

When to use:

• High-margin product categories (software, premium goods)
• Seasonal clearance (clear old stock when new launches)
• Loyalty programs (existing customers get better BOGO offers)
• Flash sales and promotions (create urgency)

Example:

• Buy skincare cleanser, get 50% off any toner
• Spend $75+ and get a free accessory from this list
• VIP customers: Buy 1, get 2nd item 40% off (vs. 25% for non-VIPs)

Discount strategy: For BOGO, use "second item 50% off" rather than "second item free." Free feels like a loss; 50% off feels like savings while protecting margin.

Expected AOV lift: 10-25% depending on discount depth. Shallower discounts (25-40% off) drive better AOV lift than deeper discounts (60-100% off).

Profit impact: Often the highest profit per transaction because the discount is selective (only applied to second item, not entire basket). Net profit increase 10-18%.

Strategy 4: Dynamic and AI-Powered Bundles

Advanced apps now support dynamic bundling where the system recommends bundles based on:

• Products already in the cart
• Customer purchase history
• Product complementarity
• Inventory levels
• Profit margin optimization

When to use:

• High-traffic stores (enough transaction volume to test variations)
• Stores with diverse product catalogs (recommendations are more relevant)
• Stores committed to ongoing optimization

Expected AOV lift: 12-25% because recommendations are personalized. Customers see bundles relevant to their interests.

Limitation: Requires data to train algorithms. New stores see minimal benefit in the first 60 days.

Pricing Strategies for Maximum Profitability

The discount percentage you offer on bundles dramatically impacts both conversion and profit. Here's the matrix:

Discount Depth Strategy Matrix

Bundle Pricing Rules That Work

Rule 1: Never discount your highest-margin products If your skincare moisturizer carries 65% gross margin, don't put it in a 25% discount bundle. Bundle high-margin items with low-margin items to maintain blended margins.

Rule 2: Use tiered discounts Don't offer the same discount for 2-item and 4-item bundles. Use:

• 2-item bundle: 10-12% off
• 3-item bundle: 15-18% off
• 4+ item bundle: 20-25% off

This incentivizes larger baskets without devaluing 2-item bundles.

Rule 3: Bundle slow-moving inventory aggressively Products selling below target velocity should appear in bundles with deeper discounts (20-30% off). Products with healthy sell-through warrant lighter discounts (10-15% off).

Rule 4: Adjust bundles seasonally Your Q4 bundle strategy should differ from Q1. Use deeper discounts in slower seasons (January, July) and lighter discounts during peak seasons (November, May).

Rule 5: Test and measure Most bundle discount rates are set arbitrarily. Use A/B testing to compare:

• 10% vs. 15% off on the same bundle
• Different product combinations at the same discount
• BOGO "50% off" vs. "free shipping"

Track profit per bundle, not just conversion rate.

Inventory Management for Bundle Products

Bundling introduces inventory complexity that your standard Shopify inventory system doesn't handle well. If you don't manage bundle inventory properly, you can oversell components, create fulfillment chaos, or strand inventory.

Bundle Inventory Management Best Practices

1. Track Component-Level Inventory Separately If you create a 3-item bundle, your bundle app should track:

• Total bundle inventory
• Component A inventory reserved for this bundle
• Component B inventory reserved for this bundle
• Component C inventory reserved for this bundle

This prevents the scenario where you reserve 10 units of Component A for Bundle 1 but only have 8 units in total stock.

2. Set Bundle Stock Thresholds Configure rules like:

• Disable bundle when any component falls below 20 units
• Show "Low Stock" warning when bundle stock hits 5 units
• Automatically swap to a similar bundle when this bundle is out of stock

Apps like Bundle Plus and Product Bundles Master include these rules.

3. Reserve Bundle Inventory at Purchase When a customer buys a bundle, your system should immediately:

• Reduce component A inventory by 1
• Reduce component B inventory by 1
• Reduce component C inventory by 1
• Reduce bundle inventory by 1

Many apps only decrement bundle inventory, not component inventory. This creates stockouts when you think you have stock.

4. Monitor Inventory Weekly Create a simple inventory scorecard tracking:

• Bundle sell-through rates
• Component stockout frequency
• Days of inventory remaining per bundle
• Which components are dragging performance

Adjust bundle combinations monthly based on inventory reality. If one component consistently overstock, consider rotating it out of the bundle.

5. Handle Multi-Channel Inventory If you sell across Shopify, Amazon, and your own website:

• Maintain a master inventory spreadsheet
• Adjust Shopify bundle stock limits to account for inventory sold elsewhere
• Update daily (or use inventory syncing tools)
• Error on the side of understock over oversell

Apps like Product Bundles Master support CSV-based inventory syncing from external systems.

Marketing Your Product Bundles

Creating great bundles matters. Marketing them matters more. Here's how to drive awareness and sales:

On-Site Bundle Marketing

1. Homepage Banner Feature your top-performing bundle with a clear CTA. Test:

• Static banners vs. countdown timers (urgency works)
• Hero image vs. product grid (test both)
• "Trending Bundle" vs. "Save 25%" copy (trust vs. value)

2. Category Page Takeover When customers land on a category page, show 1-2 featured bundles before individual products. Recommendation: place the bundle above the fold, then show individual products below.

3. Product Page Recommendations Below product descriptions, show "Customers also bought together" bundles. Link to the bundle directly from complementary products.

4. Post-Purchase Email In order confirmation and thank you emails, recommend a complementary bundle: "Loved your purchase? Try our XYZ Bundle for 20% off."

5. Abandoned Cart Campaign If customers abandon without purchasing, email them a bundle version: "Complete your cart with our bestselling bundle—save 25%."

Off-Site Bundle Marketing

1. Bundle-Specific Landing Pages Create SEO-optimized landing pages for high-value bundles:

• "Best Skincare Starter Bundle for Sensitive Skin"
• "Complete Home Office Setup Bundle"

These rank in Google and drive organic traffic to a pre-curated offer.

2. Email Segment-Specific Bundles Send different bundles to different email segments:

• First-time buyers: budget-friendly entry bundles
• Repeat customers: premium/complementary bundles
• VIP customers: exclusive or higher-discount bundles

3. Social Proof and UGC Encourage customers to review bundles (not just individual products). Highlight bundle-specific reviews in ads and emails.

4. Influencer and Affiliate Partnerships Create influencer-specific bundle links. Influencers can promote bundles at better margins than individual products, benefiting both parties.

5. SMS and Push Notifications For registered customers, send alerts:

• New bundle launches ("Just dropped: Spring Skincare Bundle")
• Scarcity messaging ("Only 8 Spring Bundles left")
• BOGO flash sales ("Today only: Buy our Wellness Bundle, get 50% off any add-on")

Content-Based Bundle Marketing

1. Blog Posts About Bundle Strategy Write articles like "How to Build a Skincare Routine" or "Complete Home Office Setup Guide" that naturally lead to your bundles. These articles drive organic search traffic and position your brand as an authority.

2. Comparison Content Create comparison pages: "Individual vs. Bundle: Cost Breakdown" showing customers exactly how much they save with bundles.

3. Video Content Show unboxing videos, bundle walkthroughs, and "styling" videos demonstrating bundles in action. Video increases conversion 40-80% when placed on product pages.

Implementation Timeline and Success Metrics

Week 1-2: Foundation Setup

• Install your chosen bundle app
• Audit your inventory and product margins
• Create your first 3-5 bundles (start with fixed bundles)
• Design bundle marketing assets

Week 3-4: Launch and Testing

• Publish bundles on your site
• Run A/B test on discount rates (10% vs. 15% vs. 20%)
• Activate email campaigns
• Place bundles on homepage and category pages

Week 5-8: Optimization

• Analyze initial performance data
• Identify top-performing bundles (keep promoting, monitor inventory)
• Identify underperforming bundles (adjust components or pricing)
• Scale successful bundles to more traffic

Week 9-12: Expansion

• Launch new seasonal bundles
• Test mix-and-match bundles
• Create segment-specific bundles for email
• Expand off-site marketing (landing pages, content)

Key Metrics to Track

Common Bundling Mistakes to Avoid

1. Bundling Incompatible Products "Save 25% by bundling face wash with car cleaning supplies" doesn't work. Bundles must feel logical and valuable to customers. Test every bundle with a trusted customer before launching.

2. Offering Too Deep Discounts 25-30% off trains customers to wait for bundles instead of buying at full price. Aim for 15-20% as your standard, reserve 25%+ for clearance.

3. Static Bundle Strategy Bundles that worked in January don't work in July. Inventory changes, seasons change, customer preferences shift. Refresh your bundle strategy every 4-6 weeks.

4. Ignoring Inventory Reality Creating beautiful bundles with limited inventory is frustrating for customers. Before launching a bundle, ensure you have 60+ days of component inventory at projected velocity.

5. No Performance Tracking If you can't measure which bundles drive profit, you're flying blind. Your bundle app should provide at minimum: bundle revenue, bundle profit, attachment rate, and repeat purchase rate.

6. Forgetting to Market 80% of bundle failure comes from poor marketing, not poor bundle composition. Ensure bundles get above-the-fold homepage placement, email mentions, and paid media support.

Getting Started Today

Product bundling is one of the highest-ROI projects a Shopify store can implement. The infrastructure investments (app costs $20-50/month) typically pay for themselves in increased AOV within 30 days.

Your next steps:

1. Choose an app based on your store's complexity:

   • Beginners: Start with Bundles
   • Advanced: Use Bundle Plus or Product Bundles Master
   • Brand-focused: Bold Product Bundles

2. Audit your inventory to identify ideal bundle combinations:

   • Which products have high margins and good sales?
   • Which products are underperforming and need velocity?
   • What customer pain points can bundles solve?

3. Create your first bundle and promote it within your email list before going live to all traffic

4. Measure and optimize using your app's analytics and the metrics outlined above

To ensure your bundles are optimized as part of a broader e-commerce strategy, get a free e-commerce audit from our specialists. We'll review your product strategy, pricing, and bundling opportunities specific to your category and audience.

If you're ready to implement advanced bundling strategies or need custom development, contact our e-commerce team to discuss your goals. We've helped 100+ stores increase AOV 20-35% through strategic bundling.

Ready to launch your first bundle? Start with Shopify's ecosystem of bundle apps today.