A metric measuring how often an AI model recommends your brand compared to competitors for relevant queries.
Share of Model is an emerging marketing metric that quantifies the percentage of times a specific AI model (such as ChatGPT, Claude, or Gemini) recommends or mentions your brand when responding to queries relevant to your industry or product category. It is the AI equivalent of share of voice in traditional marketing. Tracking share of model across different AI platforms reveals where your brand has strong AI visibility and where competitors are dominating the conversation.
Our dashboard tracks your share of model across every major AI platform, showing exactly how often you are recommended versus competitors.
Share of model directly correlates with AI-driven revenue. As more consumers use AI assistants for purchase decisions, the brands with higher share of model capture more consideration and conversions from AI-influenced buying journeys.
Tracking that your CRM brand is recommended 35% of the time by ChatGPT for 'best CRM' queries
Comparing share of model across ChatGPT, Claude, and Perplexity to find platform gaps
Monitoring share of model changes after a content optimization campaign
Share of model is not static. AI models update their knowledge and reasoning regularly, so share of model can fluctuate based on content changes, competitor activity, and model updates.
By systematically querying AI models with relevant prompts and tracking how often each brand is mentioned or recommended. This is done at scale across hundreds of queries per category.
It varies by category competitiveness. In a market with 10 major players, achieving 20-30% share of model indicates strong AI visibility. Market leaders often reach 40%+.
Some tactics yield faster results than others. Structured data and content optimization can improve share within weeks, while building entity authority takes months.
Ever wonder how ChatGPT decides which brands to recommend? This technical deep-dive explains how large language models make recommendations and what influences their choices.
Agentic commerce is the next wave of e-commerce — AI agents completing purchases autonomously on behalf of customers. This guide explains what it means, how Shopify is building for it, and how to prepare your store.
Use AI customer segmentation on Shopify to predict purchases, automate RFM analysis, prevent churn, and time your next-purchase campaigns perfectly.
Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.