An AI-powered search engine that provides answers with citations.
Perplexity is an AI-powered answer engine that combines LLM capabilities with real-time web search. Unlike ChatGPT, Perplexity actively searches the web to provide current information with source citations. This makes Perplexity particularly important for AI visibility because it can surface your current content, not just what was in training data.
Perplexity optimization offers faster results since it uses real-time retrieval rather than just training data.
Perplexity's real-time search capability means your current content can appear in responses. Optimizing for Perplexity has more immediate impact than training-data-dependent platforms.
Users asking Perplexity for current product comparisons
Researchers using Perplexity for up-to-date information
Buyers asking Perplexity about recent reviews and news
Perplexity searches the web in real-time and cites sources. Your current content can appear immediately, unlike waiting for training data updates.
Ensure your website is crawlable, content is well-structured, and information is clearly presented for extraction.
The latest Perplexity AI updates from February 2026. Major pivot away from advertising, new AI models, enhanced shopping features, and what brands need to know.
A detailed comparison of AI shopping assistants for e-commerce brands. Learn how ChatGPT Shopping, Perplexity, Google Gemini, and Amazon Rufus differ in how they recommend products.
Perplexity AI is now offering advertising placements. Learn how Perplexity ads work, what they cost, and how to get started with this emerging AI search channel.
Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.