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E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

Quality signals that influence how AI and search engines evaluate content credibility.

DEFINITION

What is E-E-A-T (Experience, Expertise, Authoritativeness, Trust)?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—a framework Google uses to evaluate content quality. These signals also influence AI systems' perception of content credibility. Content demonstrating clear expertise, author experience, topical authority, and trustworthiness is more likely to be well-represented in AI responses.

IN PRACTICE

We optimize E-E-A-T signals to improve how AI systems perceive your content credibility.

WHY IT MATTERS

AI systems, like search engines, prefer trustworthy sources. Strong E-E-A-T signals improve how AI perceives and recommends your content.

EXAMPLES
01

Author bios demonstrating expertise

02

Content showing first-hand experience

03

Trust signals like reviews and credentials

FREQUENTLY ASKED QUESTIONS

Does E-E-A-T affect AI visibility?

Yes. AI systems are trained to recognize quality signals similar to E-E-A-T. Authoritative, trustworthy content is more likely to be recommended.

How do I improve E-E-A-T for AI?

Demonstrate author expertise, show first-hand experience, build authoritative backlinks, and maintain trustworthy site practices.

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