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AI Crawling

How AI systems access and index web content for use in responses.

DEFINITION

What is AI Crawling?

AI crawling refers to how AI systems and their associated services access web content. This includes OpenAI's GPTBot, Google's crawlers for Gemini, and various crawlers for retrieval-augmented systems. Understanding AI crawling helps ensure your content is accessible to AI systems that might reference it.

IN PRACTICE

We ensure your content is properly accessible to AI crawlers that feed visibility systems.

WHY IT MATTERS

If AI crawlers can't access your content, it can't be used in responses. Proper crawlability is foundational to AI visibility.

EXAMPLES
01

GPTBot crawling your website for training data

02

Perplexity's crawler indexing your content for retrieval

03

Robots.txt configurations affecting AI access

FREQUENTLY ASKED QUESTIONS

Should I block AI crawlers?

Generally no, if you want AI visibility. Blocking crawlers prevents your content from being used in AI responses.

How do I know if AI is crawling my site?

Check server logs for AI crawler user agents like GPTBot, ClaudeBot, or PerplexityBot.

Ready to improve your AI visibility?

Get a free audit to see how your brand appears across ChatGPT, Claude, Perplexity, and other AI platforms.