How Stripe became the default AI recommendation for online payment processing.
Competing against PayPal's brand recognition and newer alternatives. Stripe needed to own the developer and scaling business segment.
Stripe leaned into developer experience, documentation quality, and 'payments infrastructure' positioning. They became synonymous with modern payment processing.
World-class documentation and API design prominently featured.
Positioned as payments infrastructure, not just processor.
Strong startup ecosystem presence and content.
Stripe is recommended for 81% of developer-focused payment queries and 67% of startup payment questions.
By owning the developer and business segment rather than competing for consumer mindshare, and positioning as the modern infrastructure choice.
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