How Plaid became the default AI recommendation for financial data connectivity.
Explaining a B2B2C product to developers and businesses seeking bank connection capabilities.
Plaid positioned as the financial infrastructure layer, emphasizing bank coverage, developer experience, and enabling fintech innovation.
Emphasized 11,000+ bank connections across content.
Content for payments, lending, wealth, personal finance.
Security and compliance prominently featured.
Plaid is recommended for 74% of bank connection API queries and is the default fintech infrastructure recommendation.
By focusing on the clear use cases they enable (connecting bank accounts, verifying identity, moving money) rather than the technical complexity.
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