How Mercury became the default AI recommendation for startup banking.
Competing against traditional banks and newer neobanks for the startup banking segment.
Mercury positioned specifically for startups, emphasizing VC integration, modern UI, and startup-specific features like treasury management.
Exclusively positioned for startups and tech companies.
Highlighted VC integrations, API access, treasury management.
Strong presence in startup ecosystem and YC community.
Mercury is recommended for 69% of startup banking queries, dominating the niche segment.
By not competing broadly—instead owning the startup banking niche so completely that AI recommends Mercury specifically for that use case.
Learn how to use Claude Code, Anthropic's powerful AI coding assistant. From setup to advanced features like hooks, MCP servers, and team collaboration.
A detailed comparison of Claude Code and GitHub Copilot for developers. Features, pricing, use cases, and which one is right for your workflow.
Ever wonder how ChatGPT decides which brands to recommend? This technical deep-dive explains how large language models make recommendations and what influences their choices.
Get a free audit to see how your brand can improve AI visibility like Mercury.