Guide·12 min read
PMax Negative Keywords: Cut Waste 15–30% (Full Guide)
Add PMax negative keywords, brand exclusions, and search themes to slash wasted spend by 15–30%—without breaking your campaign's optimization engine.
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ARTICLES
Diagnostic·3 min read
Why Is PMax Spending on My Brand Terms? Diagnosis and Fix
Performance Max cannibalizing your branded search traffic is one of the most expensive blind spots in Google Ads. Here's how to diagnose and fix it.
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Guide·6 min read
Google Universal Cart Goes Live: How Shopify Gets In
Google Marketing Live 2026 expanded Universal Cart across retailers with Nike, Target, and Shopify brands. Here's how to win the cross-retailer cart.
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Paid Ads·6 min read
Google Ads Search vs PMax Cannibalization: Fix It
Find out if your Google Search and Performance Max campaigns cannibalize each other, and the structural fixes that protect branded traffic.
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Paid Ads·7 min read
Google PMax Asset Group Structure for Shopify 2026
Learn how to segment Performance Max asset groups for Shopify catalogs with a structure that beats the default setup most stores accept by accident.
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