Trending·6 min read
Visa + OpenAI: ChatGPT Agents Now Buy at Any Visa Store
Visa and OpenAI's June 10, 2026 deal lets ChatGPT and Codex agents buy at any Visa merchant. Here's how Shopify stores become the product an agent picks.
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ARTICLES
Guide·6 min read
OpenAI Codex Goal Mode: Build Shopify Tools Without a Dev
Codex moved to GPT-5.5 and added Goal Mode for autonomous tasks. Here's how a non-developer Shopify merchant ships feed scripts and ad ops automations.
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Trending·7 min read
ChatGPT Updates April 2026: GPT-5.5 and Shopping
OpenAI's April 2026 ChatGPT updates: GPT-5.5 agentic model, Images 2.0, and the shift from Instant Checkout to product discovery for merchants.
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Trending·8 min read
ChatGPT Updates March 2026: GPT-5.4 & the Checkout Pivot
Every major ChatGPT and OpenAI update from March 2026: GPT-5.4, GPT-5.4 mini, and the pivot from Instant Checkout to product discovery, for e-commerce.
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Trending·8 min read
ChatGPT Updates May 2026: GPT-5.5 Instant & Shopping
OpenAI's May 2026 ChatGPT updates: GPT-5.5 Instant default model, deeper memory, Excel and Sheets, plus a new visual shopping experience for merchants.
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Guide·5 min read
ChatGPT Product Feed Ads: Setup With Your Google Feed
OpenAI added a product feed campaign type to ChatGPT Ads Manager. Upload your Google Shopping feed, pass the 100-product gate, and run feed-based shopping.
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Trending·5 min read
GPT-5.5 Instant Is ChatGPT's Default: Discovery Shift
GPT-5.5 Instant became ChatGPT's default on May 5, 2026 with ~52% fewer hallucinations and personal memory. Here's how merchants get surfaced accurately.
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Strategy·11 min read
ChatGPT Ads at $60 CPM: Buy Them or Go Organic?
ChatGPT ads cost $60 CPM with a $200K minimum. Compare paid vs organic AI visibility costs, ROI, and learn which strategy fits your budget and goals.
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Strategy·11 min read
Shopify Agentic Storefronts: 5.6M Stores Now in ChatGPT
Shopify activated Agentic Storefronts for all 5.6M merchants on March 24, 2026. Every store is now discoverable in ChatGPT, Gemini, and AI Mode.
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Strategy·9 min read
ChatGPT Drops Checkout, Pivots to Product Discovery
OpenAI killed ChatGPT's instant checkout and pivoted to product discovery. What 900M weekly users now see and how brands should adapt their strategy.
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Strategy·12 min read
AI Agents in 2026: What Brands Need to Know About Agentic AI
AI agents are changing how consumers shop and make decisions. Learn about OpenAI Operator, agentic commerce, and how to optimize for AI that takes action.
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Research·14 min read
ChatGPT Updates 2026: Features, Agents & Shopping
The latest ChatGPT updates in 2026 — GPT-5.2, autonomous agents, and Instant Checkout — and what each one changes for Shopify merchants.
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Guide·8 min read
How ChatGPT Shopping Works (And How Brands Can Get Listed)
Learn how ChatGPT Shopping works, where its product data comes from, and what brands must do to get recommended when shoppers compare in chat.
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Guide·6 min read
ChatGPT Advertising: How to Run Ads in ChatGPT (2026 Guide)
OpenAI has launched advertising in ChatGPT. Everything you need to know about ChatGPT ads: how they work, what they cost, and how to get started.
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