At Shoptalk 2026, Vercel showed production headless Shopify storefronts running AI recommendations, conversational search, and dynamic pricing at the edge—with sub-30ms latency thanks to Fluid Compute. Here's what was announced, the real performance numbers, and what's actually deployable today.
Understand Shopify's Hydrogen and Oxygen headless stack, when headless commerce makes sense, performance benefits, costs, and how it compares to traditional Shopify themes.
Build fast, headless Shopify storefronts with Hydrogen, React, and Oxygen. See when to go headless, how it beats Liquid themes, and what it really costs in 2026.
Learn how brands using Shopify Hydrogen or headless commerce setups can optimize for AI visibility. Covers SSR benefits, schema implementation, content management strategies, and technical considerations for getting recommended by ChatGPT, Perplexity, and Google Gemini.