Affiliate programs and referral programs both generate word-of-mouth sales, but they work differently and suit different stages of business growth. This comparison shows the ROI, setup, and best apps for each.
Learn how to calculate, benchmark, and reduce customer acquisition cost for your Shopify store with channel-by-channel breakdowns and proven strategies.
A step-by-step playbook for acquiring your first 1,000 Shopify customers through pre-launch lists, social media, influencers, paid ads, and referrals.
Discover proven strategies to acquire your first 1000 customers on Shopify. From organic growth to paid advertising, learn the complete playbook for rapid customer acquisition.
Learn how direct-to-consumer brands can leverage referral programs to build AI visibility through word-of-mouth, customer reviews, and brand search signals that teach AI systems to recommend your products.
Discover how DTC subscription box companies in food, beauty, lifestyle, and pet categories can optimize for AI shopping assistants. Learn strategies for subscription model clarity, customization options, pricing transparency, and review collection that drive AI recommendations.
Getting recommended by AI is just step one. Learn how e-commerce brands can optimize their stores to convert traffic from ChatGPT Shopping and other AI assistants.
Subscription box businesses need AI visibility to acquire new subscribers. Learn how to optimize your subscription box brand for ChatGPT, Perplexity, and AI shopping assistants that increasingly drive discovery and purchase decisions.