Attribution

8 articles with this tag

ARTICLES

Affiliate Attribution Window: Stop Last-Click Disputes

Set the right affiliate attribution window, stop coupon sites from hijacking commissions, and protect top affiliates with a fair attribution rule.

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Diagnostic·10 min read

Blended ROAS vs Platform ROAS: Stop the Lie

Platform ROAS lies structurally. Learn how blended and platform ROAS diverge, calculate the overlap ratio, and find your real profit in 30 minutes.

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Paid Ads·10 min read

First Click vs Last Click Attribution: Budget Impact

First click vs last click attribution assigns credit to opposite funnel ends — the model you pick can silently redirect tens of thousands in ad spend.

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Guide·12 min read

Google Enhanced Conversions Shopify: Stop Losing 35%

Set up Google Ads enhanced conversions on Shopify step by step. Recover 20 to 35% of missed purchases and feed Smart Bidding better signals.

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Paid Ads·10 min read

Incrementality vs Attribution: Why Your ROAS Lies

Incrementality vs attribution: one measures credit, one measures causality. Learn to calculate incremental ROAS and prove your ads actually work.

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Guide·10 min read

iOS Attribution Gap: Recover 30–50% of Hidden Shopify Sales

The iOS attribution gap hides 30–50% of real conversions from your ad dashboards. Fix it with CAPI, blended uplift modeling, and post-purchase surveys.

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Guide·13 min read

Post-Purchase Survey Attribution: Fix Broken Shopify ROAS

Post-purchase survey attribution shows which channels actually drive Shopify buyers—not what Meta claims. Set up in 5 steps and stop wasting ad budget.

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Diagnostic·11 min read

Ad Spend Up Revenue Flat: 4 Root Causes & Fixes

Ad spend up but revenue flat? Diagnose the root cause — saturation, diminishing returns, cannibalization, or attribution mismatch — and fix it fast.

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