Guide·11 min read
Market a Shopify App: First 100 Installs Playbook
How to market a Shopify app from zero: seven channels ranked honestly, a 30/60/90 plan, the review flywheel, and what flops (paid social too early).
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ARTICLES
Guide·11 min read
Shopify App Store Ads: Search Ads Guide for App Devs
Shopify App Store ads run on a first-price CPC auction. How to target keywords, budget a new app launch, and measure install CPA against MRR payback.
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Guide·11 min read
Shopify App Store SEO: Rank Your App Listing (2026)
Shopify App Store SEO decides whether merchants ever find your app. How ranking works in 2026: keyword relevance, install velocity, reviews, and BFS.
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