Get your brand cited by Perplexity, the AI-powered answer engine that searches the web in real-time. We help brands appear in Perplexity's sourced responses.
Perplexity is an AI-powered answer engine that combines large language model capabilities with real-time web search. Unlike ChatGPT, Perplexity actively searches the internet to provide current information with source citations. This makes Perplexity particularly important for visibility because your current content can appear directly in responses, not just information from training data. Perplexity is growing rapidly among users who want sourced, verifiable information.
Perplexity's user base includes researchers, professionals, and information-seekers who value sourced, current information. The platform is popular among users who want to verify AI responses with actual sources. Enterprise adoption is growing for research and due diligence use cases. Perplexity Pro users represent a highly engaged segment.
Perplexity users value accuracy and sources. They're often researching significant decisions and want verifiable information. The audience skews professional and research-oriented, with high intent and engagement.
Perplexity's real-time search capability means your current content can appear in responses immediately—you don't have to wait for training data updates. When users ask Perplexity for product comparisons or recommendations, well-optimized content can be cited directly. The source citations also drive traffic, making Perplexity a more measurable AI visibility channel.
Perplexity searches the web to answer queries, meaning your current content can appear immediately.
Responses include source links, driving traffic to cited content—measurable AI visibility.
Users can focus searches on specific source types (academic, news, etc.), creating targeted visibility opportunities.
Pro users have access to advanced features and are often researching significant decisions.
Strategies to improve your visibility on this platform
Perplexity needs to find and extract your content. Ensure your site is fast, crawlable, and well-structured.
Perplexity cites sources. Create authoritative content that's worth citing—data, comparisons, comprehensive guides.
Perplexity accesses current information. Keep content updated to appear in real-time searches.
Format content so Perplexity can easily extract and present key information.
Perplexity searches the web in real-time and cites sources. Your current content can appear immediately, unlike training-data-dependent platforms.
Since Perplexity uses real-time search, optimized content can appear in responses quickly—often within days of optimization.
Yes. Perplexity includes source citations, meaning users can click through to your content. This makes Perplexity uniquely measurable.
Perplexity cites authoritative, well-structured content that directly answers queries. Comprehensive guides, data, and comparisons perform well.
Both are important. Perplexity offers faster results and measurable traffic; ChatGPT has a larger user base. We optimize for both.
Get a free audit to see how your brand appears on Perplexity and other AI platforms.