Get your brand visible in Microsoft Copilot, integrated across Windows, Office 365, and Bing. We help B2B brands appear in Copilot's professional-focused responses.
Microsoft Copilot is an AI assistant integrated throughout Microsoft's ecosystem—Windows, Microsoft 365 (Word, Excel, PowerPoint, Outlook), Edge browser, and Bing search. Powered by OpenAI's technology with Microsoft-specific training and integration, Copilot brings AI assistance into the daily workflows of hundreds of millions of professionals. For B2B brands, Copilot visibility means being present in the tools decision-makers use every day.
Copilot's user base is primarily professionals and enterprise users—hundreds of millions of Microsoft 365 subscribers, Windows users, and Edge/Bing users. The platform is particularly strong in enterprise environments where Microsoft dominates. This makes Copilot especially important for B2B visibility, reaching professionals during their workday.
Copilot users are predominantly professionals using Microsoft products for work. This includes everyone from individual contributors to executives across industries. The enterprise focus makes Copilot particularly important for B2B brands targeting business buyers.
Microsoft's dominance in enterprise software means Copilot reaches professionals when they're working—researching vendors, comparing products, and making decisions. When an employee asks Copilot about software options in Excel or while browsing in Edge, B2B brands need to be visible. Copilot's workplace integration creates uniquely valuable visibility opportunities.
Copilot in Word, Excel, PowerPoint, and Outlook reaches professionals during work tasks.
Copilot powers AI features in Bing, reaching searchers with AI-enhanced results.
Copilot in Windows provides AI assistance across the operating system.
Microsoft 365 Copilot for enterprise brings AI to corporate workflows with security features.
Strategies to improve your visibility on this platform
Copilot's professional user base makes B2B-focused content and positioning particularly important.
Copilot uses Bing for search. Bing optimization supports Copilot visibility.
Visibility in professional sources, industry publications, and enterprise contexts helps.
Content addressing enterprise needs and concerns performs well in professional contexts.
Copilot is integrated into Microsoft 365, reaching professionals during work. When they research vendors or products, B2B brands need visibility.
Copilot uses OpenAI's technology but is integrated into Microsoft products. It may have different training data and behaviors.
Yes. Copilot uses Bing for search capabilities. Bing visibility supports Copilot visibility.
Focus on B2B content, professional authority, and Bing presence. We test Copilot specifically as part of comprehensive optimization.
Copilot's unique value is workplace integration. It reaches professionals during work tasks, creating distinct visibility opportunities.
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