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AI FUNDAMENTALS

Model Update

When an AI company releases a new or improved version of their language model.

DEFINITION

What is Model Update?

A model update occurs when an AI company releases a new or improved version of their language model. Updates can bring new knowledge, improved capabilities, and potentially different behavior regarding brand recommendations. Model updates are important moments for AI visibility, as they may reset or change how your brand appears in responses.

IN PRACTICE

We monitor model updates and adjust optimization to maintain visibility as AI systems evolve.

WHY IT MATTERS

Model updates can change your AI visibility. Monitoring updates and adjusting strategy ensures you maintain visibility as models evolve.

EXAMPLES
01

GPT-4 update with new knowledge cutoff

02

Claude 3 release with improved capabilities

03

Gemini updates with new features

FREQUENTLY ASKED QUESTIONS

How often do models update?

Major models typically have significant updates 1-2 times per year, with smaller improvements more frequently.

Do updates affect my visibility?

They can. New training data or changed algorithms may affect recommendations. We monitor and adjust for updates.

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